We all want people to do stuff. Whether you want a recruiter to call you back, a friend to introduce you to their colleague, or a hiring manager to make an offer—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don’t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do – even getting people to want to do the stuff you want them to do.