To Sell Is Human, The Surprising Truth About Moving Others
by Daniel H. Pink
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales, but so do the other eight!
Whether we’re employees pitching colleagues on a new idea, or a new employer to hire us, we are all in sales.
To Sell Is Human offers a fresh look at the art and science of selling drawing on a rich trove of social science for his counterintuitive insights. He reveals the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message more persuasive , and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.
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