Actionable Gamification: Beyond Points, Badges, and Leaderboards
by Yu-Kai Chou
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.
Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
Why am I recommending this book for job seekers? A few reasons actually. First, for many people the idea of searching for a job is like figuring out how to give yourself a root canal; it’s not fun and possibly dangerous. However, if you can create a game for yourself with daily challenges and scoring, it can be easy, and even fun! In SpeedUpMyJobSearch.com I created daily networking challenges you can complete and earn points that update and change every day.
I also include it here for after you are employed, this could spark some good ideas for your new office or team. The third reason it because this book played a role in some of the processes and tools I’ve created in the website for job seekers to make the job search process easier and more fun. Any books I’ve used to make this site better will be included on this page. I hope you check it out and enjoy it.
Disclosure: The button below is an Amazon Associates link. By using it to purchase this book on Amazon, you get the exact same price you would if you went to Amazon directly, however, SpeedUpMyJobSearch.com will be paid a small referral fee (less than 10 cents per dollar) for referring you. That helps us maintain this site and keep our enrollments low. We appreciate your help!